Hello,

I craft content that you watch

and feel.

Behind every brand, there is a story worth telling.

I’m here to help yours resonate with the people who matter.

Projects

Agency Experience

Education and publications

Profile and Skills

Are you sure it's "just" content?

Independent Projects

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Communications Director

I had the pleasure of working alongside Daniela at Nómada Events; she was essential in driving the growth of the project. Her performance and commitment are admirable. She implemented creative solutions to effectively communicate the product’s vision.

Luis Reinoso
Founder

NATIV Origin Design

Logo design

11/23- 3/25

From 0 to 30,000 followers and 12,000 users

At Nómada Events, I worked from the ground up to create a brand with an authentic and fresh voice, focused on a vibrant community of local tourists who love exploring art and culture. Through content strategies and public relations, we positioned each event as an experience, showing our community that there's always something exciting to discover in the city.

Head of Digital Communication and Content

08/22-ACT

Deme Santander
Founder

Daniela managed to generate the traction needed for this brand, taking it from the ground up and expanding its programs to different countries. She quickly picked up on the fast-moving startup culture and wasn’t afraid to experiment with various content strategies. She’s always on time and incredibly dedicated.

Freelancers

Web Design, Video Editing, META Campaigns

The blend between personal and corporate branding

At Become Scalable, I harnessed the power of the founder’s personal brand to establish him as a leader in the field, using that to boost his business offerings. The transmedia and multi-platform content strategy was designed to connect Latin founders with startup ecosystem opportunities and elevate their projects to the next level.

Content Manager

Professional references

pauvasquezlarrea@gmail.com

Paula Vasquez
PDVL Director

PDVL Studio

Production, Design and Community Management

08/22-02/24

+80k through content that really matters

We fueled the growth of the aesthetic medicine center by identifying what truly engaged the audience. We leveraged the doctor's unique approach to functional medicine, structuring the content into practical, everyday routines. By focusing on exclusive and relevant topics rarely seen in the industry, we created a deep connection with the digital community.

Content and Public Relations Manager

04/21-01/22

Deme Santander
Co Founder

Danny’s seamless fluency in both English and Spanish enabled her to share Waykana’s true essence across cultures. She started as an intern and quickly rose to manager, making a significant impact on the brand’s online presence. She brought us countless bold and creative ideas!

A highly skilled and dedicated professional with great communicational skills and deep commitment to social impact. Her contribution allowed our team to develop new projects in the USA with passion and excellence.

J. David Gómez
Co Founder

Transforming followers into superfans.

We managed to connect an ancient product like guayusa with the North American market. Based in Ecuador, without direct access to the products manufactured in the U.S., I had to get creative. We tapped into trends like chai lattes, skincare, journaling, and even warm lemon water. Users and creators shared their real experiences, making guayusa feel relatable while generating content for the brand. We also leveraged the low volume of content about this product in English to boost its visibility in search rankings.

Dsignio Studio

Graphic design

Social Media Manager

Nicole Narvaez
Founder

She is a responsible and results-driven professional, known for her creativity. Her ability to adapt strategies effectively has played a key role in driving the consistent growth of the platforms we manage.

2020-2023

When it comes to communication, less is more...

I developed a clear and consistent social media strategy for this gift shop to address the challenge of offering unlimited personalization. With a visually appealing experience and catalog-style content, we helped customers make quick decisions without feeling overwhelmed by too many options.

Strategic Communication and Content Consulting

Her ability to juggle multiple projects at once, meet tight deadlines, and consistently produce high-quality content is truly impressive and skillful. She excels at prioritizing tasks and optimizing processes.

Stephanie Burgos
P. Health Expert

Communication thrives on evolution.

In a space that prioritizes traditional communication, my consulting approach introduces modern strategies to effectively engage the target audience. We tailor the message, formats, and channels to create a more direct and relevant connection with audiences, which is key to maximizing impact.

Daniela was key in this journey. She has a great ability to understand the essence of a project and translate it into authentic narratives. As a committed professional and strategic ally, her work in creative direction and content generated high-impact ideas and complete visions for the brand.

José Durán
Co-Founder

Conceptual Strategy

I connected Durca’s artisanal mastery with a real human tension: the habit of postponing joy. My contribution was designing the content ecosystem and campaign strategy for the 'Viva la Vida' motto. This strategy transforms terroir chocolate into a life-affirming invitation to stop delaying the pleasure of the present.

Digital Forum Moderator at Later Media

I hosted discussions on digital trends and content strategies, supporting a growing community of creators and managers. I helped them navigate their questions about growth strategies and content optimization.

Agency Experience

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Corporate Communication Young Talent Program

02/22-08/22

Professional references

+593 98 404 5104

Andrea Madrid
PR Executive

Building editorial presence through creative PR

I cultivated strong relationships with media outlets to secure prominent editorial placements, successfully positioning both brands and their spokespersons. I crafted and distributed press releases tailored to meet both audience interests and free media coverage objectives. Leveraging my extensive knowledge of the national media landscape, I implemented creative strategies to make the releases more compelling and innovative, thereby increasing brand visibility.

Additionally, I executed PR campaigns for events, product launches, and collaborations with local influencers

Master's Internship: Content Management and Creative Writing

03/23-06/23

Julia Paredes
Digital Director

Daniela is a solution-oriented and highly proactive individual. She has the ability to see opportunities where others see challenges. Highly creative and reliable.

C. Camacho
Digital Director

Outstanding performance and independence in developing content-driven projects. Shows strong leadership in every task assigned.

Injecting creativity through a transmedia approach.

My internship at BBA was an amazing opportunity to infuse fresh perspectives into the creative teams. I applied my knowledge of Transmedia Communication to my daily tasks, where I oversaw content development and curated monthly content. I also introduced innovative influencer marketing strategies, integrated with detailed content plans. In addition, I crafted email marketing campaigns designed to attract and engage audiences.

Copywriter

04/2025 - current

Carlos Mera
Creative Dir.

Daniela has the sensitivity to always find clear and relevant creative paths, constantly pushing our team's standards. I fully trust her creative instinct and talent; she is truly a standout talent with a very bright future ahead.

Regional Curation & Local Brand Building

I handle the storytelling for regional luxury brands, making sure global guidelines translate into meaningful local connections. At the same time, I lead the creative direction for specialty local brands to make them relevant and unique.

I design narratives that bring depth and authenticity to every brand.

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Languages - oral and written proficiency

Work skills

Additional Skills

So, to sum it up (because by now you probably have a good idea), I’m passionate about content creation and strategic communication, with experience across different industries and international projects. Every place I’ve worked and every destination I’ve visited has taught me something new, and I bring those lessons into my work every day. After all, we never stop learning!
I bring fresh perspectives, execute innovative strategies, and lead with focus, using creativity and organization as my core pillars.